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Privacy Policy

Revised June 30, 2020

Introduction

This policy describes the types of information we may collect from you or that you may provide when you visit the website calpacifichomes.com (our "Website"), information we may collect through our other business dealings, as well as our practices for collecting, using, maintaining, protecting, and disclosing that information. California Pacific Homes, and its subsidiaries and affiliated entities (“CPH” or “Company” or “We”) respect your privacy and are committed to protecting it through our compliance with this policy.

This policy applies to information we collect:

  • On this Website.
  • On each community specific website.
  • In email, text, and other electronic messages between you and this Website, or a community specific website.
  • Via telephone conversations.
  • For funding and purchasing activities.
  • Through our homebuyer survey.

It does not apply to information collected by:

  • Any third party, including through any application or content (including advertising) that may link to or be accessible from the Website, unless otherwise noted.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it.  If you do not agree with our policies and practices, your choice is not to use our Website.  By accessing or using this Website, you agree to this privacy policy, and our Terms and Conditions of Use of this Website, which can be found here https://calpacifichomes.com/about/terms-of-use. This policy may change from time to time (see Changes to our Privacy Policy, located near the end of this privacy policy).  Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Notice to California Residents

Additional privacy policies, specifically developed and maintained for California residents, are found within this Privacy Policy.  The sections within this Privacy Policy relating specifically to California residents is found in the section entitled “Your California Privacy Rights,” found below.

Children Under the Age of 18

Our Website is not intended for children under 18 years of age.  No one under age 18 may provide any information to, or on, the Website.  We do not knowingly collect, sell, share or disclose personal information from children under 18.  If you are under 18, do not use or provide any information on this Website, register on the Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use.  If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information.  If you believe we might have any information from or about a child under 18, please contact us at privacyofficer@calpacifichomes.com.

California residents under 16 years of age may have additional rights regarding the collection and sale of their personal information. Please see the section entitled “Your California Privacy Rights,” found below, for more information.

Information We Collect About You on this Website and How We Collect It

By which you may be personally identified, such as name, postal address, e-mail address, and telephone number ("personal information");We collect several types of information from and about users of our Website, including information:

  • About your internet connection, the equipment you use to access our Website, and usage details.

We collect this information:

  • Directly from you when you provide it to us.
  • Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies and other tracking technologies.
  • From third parties, for example, our website management vendor.

Information We Collect About You Outside of this Website and How We Collect It

By which you may be personally identified, such as name, postal address, e-mail address, social security number, driver’s license number and telephone number ("personal information");We collect several types of information separate and apart from this Website - from and about our customers and potential customers, including information:

  • Additional personal and employment information, such as marital status, past marital status, number of children living at home, reason for purchase, age, national origin, present employer, type of business, occupation, salary and combined gross income;
  • Marketing information, such as how the individual learned of the community, length of time looking for new home and previous times visited;
  • Information related to factors influencing your purchase of a home from CPH, such as family size, investment, neighborhood, close to job, own instead of rent, job transfer, convenience to shopping, planned community concept, larger home, smaller home, better schools and access to recreational facilities;
  • Financial information, including lender approvals, referral information and prequalification information;

We collect this information:

  • Directly from you when you provide it to us;
  • From third-party lead generators, such as VOI, BDX and Zillow;
  • From bank statements, lender approvals, a W-9 for referral payment and preferred lenders;
  • At the time of contract signing through our homebuyer survey;
  • From third parties, for example, our remarketing vendor (for geolocation).

Information We Collect Through Automatic Data Collection Technologies

Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.As you navigate through and interact with our Website, our third-party vendor may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

  • Information about your computer and internet connection, including your IP address, operating system, and browser type.

The information collected automatically may include personal information.  It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

  • Estimate our audience size and usage patterns.
  • Store information about your preferences, allowing us to customize our Website according to your individual interests.
  • Speed up your searches.
  • Recognize you when you return to our Website.
  • Identify individual preferences for marketing purposes.

The technologies used for this automatic data collection may include:

  • Cookies, or browser cookies.  A cookie is a small file placed on the hard drive of your computer.  You may refuse to accept browser cookies by activating the appropriate setting on your browser.  However, if you select this setting you may be unable to access certain parts of our Website.  Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.
  • Flash Cookies.  Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website.  Flash cookies are not managed by the same browser settings as are used for browser cookies.  For information about managing your privacy and security settings for Flash cookies, see the section entitled Choices About How We Use and Disclose Your Information, found below.
  • Web Beacons.  Pages of our the Website may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

Third-Party Use of Cookies and Other Tracking Technologies

Some content or applications, including advertisements, on the Website are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers.  These third parties may use cookies, alone or in conjunction with web beacons or other tracking technologies, to collect information about you when you use our website.  The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services.  They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties' tracking technologies or how they may be used.  If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.  For information about how you can opt out of receiving targeted advertising from many providers, see the section entitled Choices About How We Use and Disclose Your Information, found below.

How We Use Your Information

To present our Website and its contents to you.We use information that we collect about you or that you provide to us, including any personal information:

  • To provide you with information, products, or services that you request from us.
  • To place you on interest lists or VIP lists for direct marketing, including e-mail blasts.
  • To verify funding, lending and referral payments.
  • To refer you to a prequalification process.
  • To monitor your behavior, with respect to geolocations.
  • To assign a demographic to an individual once they have made a purchase.
  • To conduct sales and marketing analysis.
  • To determine important factors influencing a customer’s purchase.
  • To fulfill any other purpose for which you provide it.
  • To notify you about changes to our Website or any products or services we offer or provide though it.
  • In any other way we may describe when you provide the information.
  • For any other purpose with your consent.

Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect or you provide as described in this privacy policy:

  • To our subsidiaries and affiliates.
  • To our outside marketing consultant.
  • To our outside lending and escrow/title companies.
  • To our outside option vendors.
  • To other outside contractors, service providers, and third parties we use to support our business.
  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of CPH’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by CPH about our Website users is among the assets transferred.
  • To fulfill the purpose for which you provide it.
  • For any other purpose disclosed by us when you provide the information.
  • With your consent.

We may also disclose your personal information:

  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
  • To enforce or apply our Terms and Conditions of Use of this Website https://calpacifichomes.com/about/terms-of-use and other agreements.
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of CPH, our customers, or others.  This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

Choices About How We Use and Disclose Your Information

Tracking Technologies and Advertising.  You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent.  To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe's website.  If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.We strive to provide you with choices regarding the personal information you provide to us.  We have created mechanisms to provide you with the following control over your information:

  • Disclosure of Your Information for Third-Party Advertising.  If you do not want us to share your personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt-out by checking the relevant box located on the form on which we collect your data.  You can also always opt-out by sending us an email with your request to privacyofficer@calpacifichomes.com
  • Promotional Offers from the Company.  If you do not wish to have your contact information used by the Company to promote our own or third parties' products or services, you can opt-out by checking the relevant box located on the form on which we collect your data or by sending us an email stating your request to privacyofficer@calpacifichomes.com.  If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions.  This opt out does not apply to information provided to the Company as a result of a product purchase, warranty registration, product service experience or other transactions.

We do not control third parties' collection or use of your information to serve interest-based advertising.  However these third parties may provide you with ways to choose not to have your information collected or used in this way.  You can opt out of receiving targeted ads from members of the Network Advertising Initiative ("NAI") on the NAI's website.

California residents may have additional personal information rights and choices.  Please see Your California Privacy Rights, found below, for more information.

Your California Privacy Rights

If you are a California resident, California law may provide you with additional rights regarding our use of your personal information.  To learn more about your California privacy rights, see the following portions of this privacy policy.

California's "Shine the Light" law (Civil Code Section § 1798.83) permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes.  To make such a request, please send an email to privacyofficer@calpacifichomes.com or write us at: California Pacific Homes, Attn: Privacy Officer, 16530 Bake Parkway, Suite 200, Irvine, California 92618.

This privacy notice for California residents supplements the information contained in the previous portions of this privacy policy and applies solely to all visitors, users, and others who reside in the State of California ("consumers" or "you").  We adopt this notice to comply with the California Consumer Privacy Act of 2018 (CCPA) and any terms defined in the CCPA have the same meaning when used in this notice.

NOTICE AT COLLECTION

Information We Collect

We collect through our Website and normal business operations information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device ("personal information").  In particular, CPH has collected the following categories of personal information from its consumers within the last twelve (12) months:

We collect several types of information from and about users of our Website, including information:

  • By which you may be personally identified, such as name, postal address, e-mail address, and telephone number ("personal information");
  • About your internet connection, the equipment you use to access our Website, and usage details.

We collect several types of information separate and apart from this Website - from and about our customers and potential customers, including information:

  • By which you may be personally identified, such as name, postal address, e-mail address, social security number, driver’s license number and telephone number ("personal information");
  • Additional personal and employment information, such as marital status, past marital status, number of children living at home, reason for purchase, age, national origin, present employer, type of business, occupation, salary and combined gross income;
  • Marketing information, such as how the individual learned of the community, length of time looking for new home and previous times visited;
  • Information related to factors influencing your purchase of a home from CPH, such as family size, investment, neighborhood, close to job, own instead of rent, job transfer, convenience to shopping, planned community concept, larger home, smaller home, better schools and access to recreational facilities;
  • Financial information, including lender approvals, referral information and prequalification information;

Personal information does not include:

  • Publicly available information from government records.
  • Deidentified or aggregated consumer information.
  • Information excluded from the CCPA's scope, like:
    • Health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data;
    • Personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver's Privacy Protection Act of 1994.

CPH obtains the categories of personal information listed above from the following categories of sources:

  • Directly from you when you provide it to us.
  • Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies and other tracking technologies.
  • From third parties, for example, our website management vendor.
  • From bank statements, lender approvals, a W-9 for referral payment and preferred lenders.
  • At the time of contract signing, your completion of our homebuyer survey.
  • From third parties, for example, our remarketing vendor (for geolocation).

Use of Personal Information

To fulfill or meet the reason you provided the information.  For example, if you share your name and contact information to request additional information or marketing materials, we will use that personal information to respond to your inquiry.  If you provide your personal information to purchase a home, we will use that information to assist in the sale of the home.  We may also save your information to facilitate warranty requests.We may use or disclose the personal information we collect for one or more of the following business purposes:

  • To present our Website and its contents to you.
  • To provide you with information, products, or services that you request from us.
  • To place you on interest lists or VIP lists for direct marketing, including e-mail blasts.
  • To verify funding, lending and referral payments.
  • To refer you to a prequalification process.
  • To monitor your behavior, with respect to geolocations.
  • To assign a demographic to an individual once they have made a purchase.
  • To conduct sales and marketing analysis.
  • To determine important factors influencing a customer’s purchase.
  • To fulfill any other purpose for which you provide it.
  • To notify you about changes to our Website or any products or services we offer or provide through it.
  • In any other way we may describe when you provide the information.
  • For any other purpose with your consent.
  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
  • As described to you when collecting your personal information or as otherwise set forth in the CCPA.
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of CPH's assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by CPH about our Website users is among the assets transferred.

CPH will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Sharing Personal Information

CPH may disclose your personal information to a third party for a business purpose.  When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.

We share your personal information with the following categories of third parties:

  • Service providers.
  • Outside marketing consultant.
  • Lenders and escrow/title companies.
  • Third party option vendors.

Disclosures of Personal Information for a Business Purpose

Personal and employment information, including marital status, past marital status, number of children living at home, reason for purchase, age, present employer, type of business, occupation, salary, combined gross income.In the preceding twelve (12) months, CPH has disclosed the following categories of personal information for a business purpose:

  • Marketing information, including how the individual learned of the community, length of time looking for a new home, previous time visited.
  • Factors influencing home purchase, including family size, investment, neighborhood, close to job, own instead of rent, job transfer, convenience to shopping, planned community concept, larger home, smaller home, better schools, access to recreational facilities.
  • Financial information.
  • Name, email address, zip code and phone number.

Sales of Personal Information

In the preceding twelve (12) months, CPH has not sold personal information.

Your Rights and Choices

The CCPA provides consumers (California residents) with specific rights regarding their   personal information.  This section describes your CCPA rights and explains how to exercise those rights.

Access to Specific Information and Data Portability Rights

The categories of personal information we collected about you.You have the right to request that CPH disclose certain information to you about our collection and use of your personal information over the past 12 months.  Once we receive and confirm your verifiable consumer request, we will disclose to you:

  • The categories of sources for the personal information we collected about you.
  • Our business or commercial purpose for collecting or selling that personal information.
  • The categories of third parties with whom we share that personal information.
  • The specific pieces of personal information we collected about you (also called a data portability request).
  • If we sold or disclosed your personal information for a business purpose, two separate lists disclosing:
    • sales, identifying the personal information categories that each category of recipient purchased; and
    • disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.

We do not knowingly collect, sell, share or disclose personal information from children under 18.

Deletion Request Rights

You have the right to request that CPH delete any of your personal information that we collected from you and retained, subject to certain exceptions.  Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

  1. Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
  2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  3. Debug products to identify and repair errors that impair existing intended functionality.
  4. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
  6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent.
  7. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  8. Comply with a legal obligation.
  9. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Exercising Access, Data Portability, and Deletion Rights

Calling us at 844.976.9229To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by either:

Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information.

You may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period.  The verifiable consumer request must:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

Before responding to a request by you, we will ask you to verify your identity using personal information you have previously provided to us, in order to protect your privacy.  The manner in which we do so will vary on how you make a request and what is being requested.  For example, if you submit an inquiry via email, we will respond with an email requesting verification. Otherwise, we may ask you verbally if you make this request over the phone (or in person). We may not be able to oblige all requests, as we are prohibited from disclosing some information.

In the event that you are using an authorized agent to request a disclosure or the deletion of your information, please send us a signed letter, including your name, email, your agent's name, and your agent's email, authorizing your agent.  We may then ask you to verify your identity with us by email before responding to a request by your agent. Alternatively, you may directly confirm with us that the agent is authorized to submit the request.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

Making a verifiable consumer request does not require you to create an account with us.  We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.  For instructions on exercising sale opt-out rights, see Personal Information Sales Opt-Out and Opt-In Rights, below. 


Response Timing and Format

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt.  If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.

If you have an account with us, we will deliver our written response to that account.  If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.

Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request's receipt.  The response we provide will also explain the reasons we cannot comply with a request, if applicable.  For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded.  If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Personal Information Sales Opt-Out and Opt-In Rights

If you are 16 years of age or older, you have the right to direct us to not sell your personal information at any time (the "right to opt-out").  We do not sell the personal information of consumers we actually know are less than 16 years of age, unless we receive affirmative authorization (the "right to opt-in") from either the consumer who is between 13 and 16 years of age, or the parent or guardian of a consumer less than 13 years of age.  Consumers who opt-in to personal information sales may opt-out of future sales at any time.

In the preceding twelve (12) months, CPH has not sold personal information.

To exercise the right to opt-out, you (or your authorized representative) may submit a request to us by visiting the following Internet Web page link: https://calpacifichomes.com/consumer-rights-request

 

You may also make a request to opt-out by one of the following additional methods:

Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize personal information sales.  However, you may change your mind and opt back in to personal information sales at any time by e-mailing CPH at privacyofficer@calpacifichomes.com

You do not need to create an account with us to exercise your opt-out rights.  We will only use personal information provided in an opt-out request to review and comply with the request.

Non-Discrimination

Deny you goods or services.We will not discriminate against you for exercising any of your CCPA rights.  Unless permitted by the CCPA, we will not:

  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
  • Provide you a different level or quality of goods or services.
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels.  Any CCPA-permitted financial incentive we offer will reasonably relate to your personal information's value and contain written terms that describe the program's material aspects.  Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time.


Contact Information

Phone: 844.976.9229If you have any questions or comments about this notice, the ways in which CPH collects and uses your information described herein, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:

Website: www.calpacifichomes.com

Email: privacyofficer@calpacifichomes.com

Postal Address:

California Pacific Homes
Attn: Privacy Officer
16530 Bake Parkway, Suite 200
Irvine, California  92618

Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure.  All information you provide to us is stored on our secure servers behind firewalls.

The safety and security of your information also depends on you.  Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential.  We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website.  Any transmission of personal information is at your own risk.  We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page.  If we make material changes to how we treat our users' personal information, we will notify you through a notice on the Website home page.  The date the privacy policy was last revised is identified at the top of the privacy policy.  You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.  Your continued use of our Website following the posting of changes constitutes your acceptance of such changes.CPH reserves the right to amend this privacy notice at our discretion and at any time.

 

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